How Weston-super-Mare Hotels Can Attract More Guests

There’s something undeniably nostalgic about Weston-super-Mare.

The sweep of the beach (and mud) at low tide. The iron silhouette of the Grand Pier, still standing proudly after fire and storm. The faint hum of donkey rides, fish and chips, and seagulls shows echoing through generations of family holidays.

But this is also a town in transition. A Victorian spa town learning to market itself in a digital-first world and up against budget airline holidays and every instagrammable spot out there..

The Seaside Town That Reinvented Itself (More Than Once)

Weston-Super-Mare began as a sleepy fishing village before transforming in the 19th century into a fashionable destination for the upper classes, complete with bathing machines and promenade strolls. With the arrival of the railway, it welcomed workers from Bristol and the Midlands in their thousands. A working-class holiday haven that grew into something of a British institution.

Now, as tastes shift again and “staycations” take on new meaning, Weston is once more adapting.

There are murals on old shop shutters. Live music on the promenade. A growing food scene. Events that range from the roaring colour of the Weston-Super-Mare Carnival to the adrenaline of the Weston Bike Race.

For hotels in Weston-Super-Mare, the question is no longer just what makes your accommodation special, but how do you tell that story and reach the people most likely to care?

What Can Hotels Learn From Weston’s Past?

Weston has survived and proven its resilience by leaning into what makes it distinctive.

That’s a valuable lesson for any business, especially those in hospitality.

Marketing isn’t just about algorithms or CPCs or the right hashtags. At its heart, it’s about storytelling. And Weston-super-Mare has no shortage of stories to tell.

From its Victorian past to its present-day cultural revival, the town offers a canvas that local hotels can use to paint a picture guests will want to step into.

So how can hotels take advantage of that?

Not just "Weston-Super-Mud"

Tactics That Go Beyond the Basics

Let’s start with the fundamentals. Yes, you’ll need strong local SEO. Optimising your website so you show up for searches like “hotels near Weston-super-Mare beach” or “seafront accommodation Weston-super-Mare” is now essential.

But digital marketing at its best goes further.

• Tell stories, not just sell rooms A blog post titled “Five Historic Walks from Our Front Door” does far more than a static amenities page. A short Instagram reel showing sunset over the bay, set to a piece of nostalgic music, captures a mood that lasts far longer than a booking form.

• Design for the events that shape the town If the Weston-super-Mare Carnival brings colour, community and tens of thousands of visitors every autumn, your marketing should reflect that. A custom landing page for Carnival-goers. A few boosted posts with special offers for that weekend. A playful email campaign with “Rooms as bright as the floats.” These small changes can lead to big results.

• Think visually. Think vertically Weston’s long stretch of beach, the Ferris wheel, the pier at golden hour - all of these lend themselves perfectly to video. Short-form vertical video is the native format across most social media platforms now. And for hotel owners, it's an ideal way to showcase both your space and your surroundings.

• Lean into identity Whether your hotel is a grand old seafront affair or a quirky boutique B&B tucked behind Royal Crescent, don’t hide what makes it unique. Much like Weston itself, your charm is your biggest asset.

Weston-super-Mare, on the Web

Here’s what it all comes down to. Weston-super-Mare isn’t just a location. It’s a feeling. A set of memories, both real and imagined. Nostalgia for British summers. Discovery for first-time visitors. The comfort of the familiar, mixed with the excitement of the new.

Digital marketing, at its best, helps capture that feeling.

It is more than reach and conversion. It is about building resonance.

So whether you are offering luxury stays, family-friendly beach access or peaceful Victorian charm, the key is to root your message in the deeper narrative of the place.

Because if Weston-super-Mare has taught us anything over the years, it is that the right story, told well, can last for generations.