Marketing Musings

People buy from brands they trust. They follow the ones that teach them something useful, explain the messy parts with clarity, and show...

Walk the promenade early and you can feel the rhythm of Weston-super-Mare waking up. Vans unloading for the day. The tide pulling back to...

Last week it caught my attention that Games Workshop, the company famous for bringing Warhammer to many a games table, had rebranded.I...

It honestly boggles my mind the number of times I see managers say that they want a social post that “goes viral”. The problem with this...

Localisation is more than spelling, grammar, and accurate translation.

The pandemic hurt a lot of businesses with lockdowns, travel restrictions, and other complications. Many people predicted that with remote working, and changes, that these events would be a thing of the past. Obviously, this could not be further from the truth.

Companies often spend weeks, months, even years trying to find the perfect name for their brand. Even I’ve been guilty of this, going...

It wasn’t long ago that a single channel could drive most of your marketing. Build an email list, and you could speak directly to...

There’s something undeniably nostalgic about Weston-super-Mare. The sweep of the beach (and mud) at low tide. The iron silhouette of the...

The Cornish influence on Mexico, what the Mexicans did with Cornish traditions, and what does that say about Marketing.