How to enter the Mexican market in 2025, a practical guide for UK companies

Mexico is a market that rewards preparation. It is large, diverse, and increasingly important for UK businesses across sectors like manufacturing supply chains, consumer goods, professional services and tech. Nearshoring has driven fresh investment, which means new opportunities - but also more competition.

Why Mexico is attractive right now

Mexico’s position alongside the United States keeps logistics short and costs predictable. Although 2025 is forecast to be a slower growth year, international organisations still highlight the country’s resilience. Supply chains continue to reconfigure in Mexico’s favour. If you plan properly and localise your offer, you can still win share while rivals hesitate.

What UK firms need to know about trade context

Two quick points set the scene.

• Trade today: The UK and Mexico currently trade under the UK–Mexico Trade Continuity Agreement.

• Looking ahead: Negotiations on a new bilateral FTA were discontinued in 2025. The UK joined CPTPP in December 2024, but those preferences will only apply once Mexico ratifies the UK’s accession. As of now, that has not happened.

The takeaway is simple: build your plans around today’s rules, not future agreements.

Pick a viable route to market

The route you take will shape your marketing. Whether you sell via local partners, directly, or with a hybrid model, the key is to align your marketing strategy with the realities of the Mexican market. What matters most is that your proposition is positioned, communicated, and promoted in Spanish, and in a way that resonates locally.

Localise your marketing, brand and sales materials

Spanish isn’t optional. Mexican Spanish specifically – not neutral Spanish – makes a big difference. Buyers expect to see and hear themselves reflected in your messaging.

Practical steps:

• Translate and adapt ads, landing pages, proposals and email flows

• Use Mexican formats for dates, currencies and offers

• Choose imagery that feels local

• Publish case studies that resonate with Mexican audiences

• Add local contact details and time-zone friendly booking

This is not about perfection in grammar. It is about professionalism and building trust .

Go to market plan, channels that work

The marketing mix you choose should balance visibility with credibility.

Search and paid media Spanish-language Google Ads that match buyer intent. Think proveedor de [your product/service] and region-specific queries.

Content and SEO Build cornerstone guides that solve local buyer problems. Optimise for Spanish search intent, not direct translations.

Social media Leverage platforms with strong Mexican usage such as Facebook, Instagram and LinkedIn. Adapt tone and creative for cultural relevance, not just language.

Email marketing Craft segmented, Spanish-language flows that nurture trust over time. In Mexico, longer buying cycles make consistent follow-up important.

Events and campaigns Support your presence at trade fairs and networking events with targeted digital campaigns. Promote before, during, and after the event in Spanish.

Compliance, timelines and costs

Even with the right strategy, market entry takes time. Building awareness, optimising campaigns, and converting interest into enquiries is not instant. A realistic horizon for measurable results is 3–6 months, depending on your sector and how quickly you adapt your marketing assets.

How my Market Entry services help

I specialise in the marketing work that accelerates entry into Mexico. My services include:

• Market entry marketing strategy tailored to your sector

• Spanish-language positioning and value proposition

• Campaign creation across Google Ads, SEO, and social media

• Content planning and development for Mexican audiences

• Localised website copy and landing pages

• Email nurture flows in Spanish

• Campaign reporting that tracks leads and engagement, not just clicks

I work in both English and Spanish, so your strategy and execution stay consistent end-to-end.

👉 Book your free consultation now

FAQs

How long does market entry take in Mexico? For a marketing-led approach, expect 3-6 months to gain traction, depending on your sector and campaign scope.

Do I need to market in Spanish? Yes. It is seen as basic professionalism and directly improves response rates.

Which channels work best in Mexico? Search and paid media, Spanish SEO content, and social campaigns tailored to local platforms perform well. Offline activity (like trade shows) works best when supported by digital campaigns.

What should I know about trade rules in 2025? Trade continues under the UK-Mexico Trade Continuity Agreement. A modernised bilateral FTA is not in progress. CPTPP preferences will apply only once Mexico ratifies the UK’s accession.