Many companies develop their marketing with individual channels siloed off into their own strategies, without much consideration for the others.

Whilst you can find success in this way, you will always get stronger results if you let all of your channels work together in a cohesive strategy. The reality is that marketing is getting more challenging every year as every brand and company is in a race to get the attention of their customers - and as better tools become available.

Whether it is SEO, Paid Channels, Social Media, In-Person Events, AI Driven Content, or OOH marketing - linking these strategies is how you'll find the greatest success.

It also mitigates your greatest risk - with ever-changing algorithms, fluctuations in the performance of some channels, and other constant changes - if you put too many eggs in one basket a single change on a platform you're most used to using can cause near catastrophic damage to your sales funnel.